About

Popular Mi: Your gateway to premium Japanese goods, sourced with expertise and delivered with passion.

Popular Mi is a leading trading and sole distributor company headquartered in Singapore, specializing the import of Japanese goods to Singapore and Indonesia and facilitating in exporting high-quality Indonesian and Singaporean products back to Japan. We go beyond simple transactions, acting as a cultural and business conduit, fostering cross-border connections and unlocking opportunities for all involved.

Our Story

Popular Mi was born from a love for Japan's unique offerings. We believe in bridging the gap between the vibrant markets of Southeast Asia and the discerning palates of Japan, connecting people through the joy of discovery and shared experience.

Our story is also not just about products, it's about connection. We believe that every bite, every sip, every interaction with a thoughtfully sourced item is a bridge across borders, a silent dialogue between cultures.

Popular Mi recognized that each region held a wealth of flavors, craftsmanship, and stories waiting to be shared. Alena was born from this desire to bridge the gap to create a conduit for cultural and economic harmony through trade.

We are passionate about empowering businesses to thrive and individuals to discover the endless possibilities that lie beyond their own horizons.

We envision a future where trade transcends mere transactions, becoming a catalyst for cultural exchange and mutual understanding. We aim to be the leading platform connecting markets and people, empowering businesses to thrive and individuals to discover the endless possibilities that lie across borders.

Our Vision

Trade with impact

Sustainable future

Cross-border

Leading facilitator

Empowerment

Value

Our Core Values

We meticulously source and curate products that meet the highest quality standards, reflecting the unique cultural nuances of each market.

Quality

We champion ethical sourcing and sustainable practices, ensuring a win-win for businesses, consumers, and the environment.

Sustainability

We forge strong, collaborative relationships with producers, distributors, and customers, building trust and fostering mutual growth.

Partnership

We embrace the dynamic nature of trade, constantly seeking new market opportunities and exploring cutting-edge technologies.